CPA Email Marketing

CPA email marketing is one of the quickest methods of generating high quality customers who are interested in your product.

Advantages

1 – Only pay for customers who click through to your site and make an enquiry
2 – Scalable solution
3 – No setup costs or hidden charges
4 – Fully trackable and transparent reporting
5 – Generate ROI 3 times greater than above-the-line newspaper advertising

Overview

Email marketing plays an important role for marketers looking to communicate with existing clients and acquire new ones by renting targeted third party lists on a CPM (cost per thousand) basis.

CPA email marketing is different, as no money is exchanged between the client and supplier until an action takes place. This could be a basic form submission, a full application, a call back request or even a purchase.

Building a successful CPA email campaign is difficult and involves constant optimization of the databases used and creative deployed. At AJi we have developed an approach that generates quality customers in volume whilst protecting your brand image. This starts by understanding what action you’re looking to generate from the campaign, selection of the relevant databases, a compliance procedure and a deep understanding of creative & subject lines.

We work closely with you to develop campaigns over a period of time to ensure your business can deal with the leads efficiently. Unlike the majority of agencies who offer CPA email as a service we are in a unique position of being a database owner through the various sites we publish, this enables test campaigns to be carried out internally on our own lists before rolling out with selected third parties.