Generate thousands of fully qualified opted in customers who have expressed an interest in your product/service

Advantages

1 – Target consumers and capture specific data
2 – Build a prospect database
3 – Generate call centre leads
4 – Only pay for the leads you want

Overview

Online lead generation has exploded over the last few years with companies looking to take advantage of the latest ‘paid on results’ marketing channel. In its simplest form lead generation is a method of generating a potential customer who has expressed an interest in your product or service.

There are many forms of lead generation and companies have found themselves losing out due to a lack of understanding of how a lead is generated and what that lead is worth.

We break it down into 3 specific areas

Premium lead generation ensures 100% transparency between the consumer and the advertiser. There is no incentive for the consumer to fill out their information and they do so only if they’re interested. It covers all areas of online marketing including Search, Email, Display &Social Media. These are the highest quality leads available.

Incentivised lead generation is when a consumer responds to an offer usually in the form of a competition or entry into a prize draw. The consumer isn’t incentivized to fill out his/her details for reward points and will therefore tend to complete a lead form only if they’re interested – the end result being a higher quality of lead.

Coregistration is the process of a consumer responding to an incentive which is usually in the form of a competition - they are then presented with other relevant offers through a ‘path’ and asked to respond if they’re interested.

Coregistration typically generates high volumes of lower quality leads at a much lower cost to other forms of lead generation. In early 2009 we developed Activeyou.co.uk, a lead generation platform aimed at the 40+ market but still relevant for all ages. The site has a unique path which is managed by our in-house team and generates 2,000 registrations per day.

At AJi we select the appropriate channel by understanding what your goals are. If you’re looking to generate a prospect database for remarketing purposes, coreg is the best channel, however if your goal is to acquire high quality leads for an outbound call centre then premium lead generation is the best way of achieving the highest quality leads.